Medical practice is greatly affected by the reputation of the the doctor. We are sharing a time tested social media strategy for clinical practice.
Social media : The fastest trend
Wikipedia defines it as “Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
It has three important components
Online social networks like Facebook, twitter, LinkedIn and many more.
Social media groups and communities.
User-generated content : videos, pictures, blogs , articles and more
Rapidly spreading internet devices and usage , combined with multiple social networking apps has produced an absolutely spectacular new medium for social interaction. The medium is fast, ubiquitous, addictive and very efficient.
Why Social media ?
Social media is the fastest trend in the world with more than 2 billion monthly active users as of first quarter of year 2018. Most of you will not be surprised to know that Facebook is the most popular social network worldwide, with a global usage penetration of 22.9 percent. But some of you may be surprised to know that India is at first place with 270 million users in the list of countries with maximum number of users. It is ahead of the United States which is at second-ranked with 240 million users.
If Internet and Mobile Association of India (IAMAI), is to be believed, India has 478 million mobile internet user by the June of 2018. It also claim that 59 percent of the urban population has access to mobile internet and the rural population is fast catching up. Almost half of the user are younger than 25.
India currently has in between 300-400 million smartphone users and those who do not have one are rapidly upgrading into smart phones
Best social media strategy for clinical practice
Start focusing on social media, among the options of the promotion you have.
In terms the demand for time and money, it’s still the cheapest. For a beginner, there are plenty of the option which are totally free.
If you are new in the practice, you don’t need to purchase any paid ads. Facebook profile, Facebook page, LinkedIn profile, Twitter and Instagram account are, best advertisement, for free.
If you are already using these medium than you should start taking it more seriously. Most of the social media network help you advertise . All the network help you target the ads to the user details. Facebook can help you pin point your ads not only to a geographic area, demographic parameters, but also on taste, preference and more.
2 : Integrity
Medical practice is among those profession which is greatly affected by the reputation of the the doctor. Like a film star, you are known by you last hit. Or miss.
People make a opinion about you, from the variety of the content they notice about you on different social media and communities. You can not be a reputed surgeon holding a scalpel on one site and contesting assembly elections, donning khaki on other. You should clearly define what kind of image you want for yourself (scalpel or khaki) and stick to it across the media be it Facebook or Instagram. This holds good for photos, you post, comments you make and the content you share tweet ,tag or pin.
It’s not about you, it’s about them.
It can be used as a test to assess if you are posting is good. Ask yourself if this post will add any value to you patient or not. If yes, post it, If not, than you know what should be done with it. A simple post about how a patient can avoid falling in washroom is great.
So is the arrival or a new CAT Scan in your facility, it must be shared with others. But can you say the same for the photos of the inauguration party of new CAT Scan , with cake smeared on the doctor’s face ? I will say it can be avoided as it’s not about them.
3 : Content
Everything that you share on social media is content. your profile photo, photo of your foreign trip, a comment on someone else photo, a video shared or tweeted, a blog written by you. every thing is content. an every type of content has its own utility depending on the platform you are using.
4 : Consistency
No body likes someone who publishes in bursts for a week than suddenly he/she is nowhere to be seen for next three months. Its important to have good content , but its even more important to publish it consistently. Start with once a fortnight , if that is all you can manage in your busy practice. You can always increase it up to once a week or more, as is possible. Than stick to it.
It basically means the interaction of people with the content you publish on social media. It can be a like, a recommend, a comment, a share retweet or up-vote. Your target should be that others share your content, and that is the best gauge of its quality.
Not everyone is active on social media every second of the day, plus the there are millions of viewers and an equally staggering volume of the content uploaded on the social media, every second. How do you ensure you content meets the right eyes?
The best policy is to share your media on multiple platforms and frequently. If you have published it once, it’s absolutely okay to post it again twice or few times a day. You also need to know how to target the content for a particular profile of users.
HASHTAGS # though you will see it more frequently on twitter, they’re a very common used use to add meta information to your content. It helps in targeting the content to particular group of users using or searching the content using these hashtags.
There are more than 200 hundred social media networks and many are added to the list every week. Facebook LinkedIn , twitter, Instagram , Pinterest , Google plus , Reddit and Quora and the list goes on an on. You need whole team of skilled people who can professionally manage all of them together. But you can choose a few, depending on your taste and amount of time you are willing to spent.
Facebook, LinkedIn and Twitter are three every doctor should invest in. add Instagram a if you have still more time and energy left with you.
You may also like.
How to use Social media for Clinical practice ? https://t.co/z0CrpAb07z via @SimpleS35525388— Simple Solutions (@solutions4heath) December 28, 2019
Promotion of clinical practice : Why should you do it? https://t.co/MF3UG3Yh7F via @SimpleS35525388— Simple Solutions (@solutions4heath) December 25, 2019