It’s not about you , its about them
The Promotion of clinical practice is always centered around the patient not the doctor. Promotion is all about the patients. It is all about protecting the interest of the patients , adding value to his/her life and providing him/her the best possible services. If there no patients , there is no practice.
Increase your visibility
The practice must be promoted so that you are on the patient’s radar when he or she is in need. You should promote your practice to let him know that you have a solution to his problem. The patient should know his/her problem and also that you are the best person to solve it. If you do not promote yourself, it’s quite likely the patient will end up with someone he/she should not.
It’s common to see patients receiving the wrong treatment from untrained doctors in spite of a competent doctor practicing just a block away.
The untrained one had not had enough moral courage to say no to the patient and the trained one was had not had enough time and energy for the Promotion of clinical practice.
Why your practice needs promotion?
Good doctors often do not promote themselves. They think that so long as they are doing good job, there reputation will spread by word of the mouth. This was correct at times when the medical practice was not as competitive as it is today and we did not have the social media.
There is so much of the noise around, it is difficult to have your voice heard. But it is impossible if you do not speak at all.
You should realize that you should speak so that interest of the patients can be protected. Furthermore, the patient can differentiate a good doctor from an ordinary.
It is not about you, it is about them.
How ethical is it to promote clinical practice?
The promotion of the practice becomes unethical when it is directed to the soul agenda of furthering the financial/ personal interest of the doctor or the hospital. In today’s competitive landscape, medical practice is more of an investment, for which one needs an immediate return. As the return has to come from the patients, one wants them at all cost, ethnically or otherwise
If that means trapping the patients through wrong information or false promises then so be it. Things got worse when doctors are party to it.
It may be profitable in the short run. Slowly the number of unsatisfied clients begins to swell and everybody knows that you don’t know your job. Medical practice is all about trust. Once you lose it you cannot get it back by giving the discounts. In the long run, it is a poor business strategy.
Ethical promotion of medical practice is all about slowly building the pool of satisfied patients which in turn influence and bring in more patients of similar social profile.
The newer patients have a clear idea of what you have to offer and have trust in you. Trust comes from the fact that you are recommended by someone patient know and trust. Ethical promotion of medical practice is the best business strategy.
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