Medical practice is all about the reputation of the practitioner. The sole purpose to promote clinical practice ethically is to build a good reputation of the practitioner in his field of practice. The dictionary defines it as “ the beliefs or opinions that are generally held about someone or something” or “ a widespread belief that someone or something has a particular characteristic” .
So if you do not trust the messenger,
Why would you trust the message?Chris Martin
Simply put, what comes to the mind of a patient, when he hears your name ?
Patients views about you, your competence and clinical skills.
Secondly, if they trust you and your facility.
Thirdly, what they hopes from your treatment.
Fourthly, what they experience with your services.
And how do you do that ?
There are no magic tricks to do that. All you have to do is to keep the following points in your mind, and inculcate in your day to day clinical routine.
Define your identity
If you can not describe what you do in a single sentence of few simple words, do not expect a patient to understand, let alone remember it.
Keep your introduction precise and simple for patient to remember.
Meet Dr. Harold Rees, MD, a #LoyolaMedicine orthopaedic surgeon who treats knee and #hipinjuries. Dr. Rees specializes in #anteriorhipreplacements, a procedure that has a faster, less painful recovery. #LoyolaSportsMedicine | https://t.co/ieJt95MkOu pic.twitter.com/FSnbbJwP2E
— Loyola Sports Med (@LoyolaSportsMed) December 20, 2019
Meet Dr. Anna Cooper, MD, a #LoyolaMedicine surgeon specializing in orthopaedic oncology. Dr. Cooper is a key member of Loyola’s #Sarcoma Program which treats patients who have cancers arising from their musculoskeletal system. #LoyolaSportsMed | https://t.co/DZ4hqK4FDc pic.twitter.com/MgUA4RZPD5
— Loyola Sports Med (@LoyolaSportsMed) December 6, 2019
also ensure that you Keep your looks strictly formal and professional. That is how people remember you, and your professional looks help a patient to trust you.
Clearly define your identity in following headings
Specialty, subspeciality and and area of expertise.
Geographic area of professional activity.
Demographic age group you are primarily targeting.
Socio-economic class of patients you plan to cater.
Working days and hours you are professionally active.
Social media platforms and professional groups in which you are active.
This will help you to avoid wasting your time and energy in low priority areas. In medical practice , time and energy are always in short supply. Use them wisely.
Be Consistent to promote clinical practice ethically
Stay consistent in promoting your practice in the priority areas defined in your identity. Consistency is not only important in the field of specialization but also in other defined spaces, like targeted patient profile and social media platforms. Its is not important to be active on many social media platforms, but whichever you choose, its better you stick to it.
Moreover, it is also important in temporal sense. It matters how often you post on a social media platform, but it matters more that you maintain the consistency.
For instance , people start posting on twitter daily for a month or so and then slowly lose the enthusiasm. They might be missing for next 3 months before coming back.
To sum up , a better strategy is to start slow, may be single post in a month and then slowly increase the count. Whatever frequency is convenient, maintain it. Medical Practice is a marathon not a sprint.
Speak for yourself
Books and publications
The importance of scientific publications cannot be emphasized enough. Above all , publications in gives you a distinct identity of an expert that goes beyond the geographic boundaries.
If this is not in your priority, than you should have it as new year’s resolution for the next year.
Though the readership of the these type of scientific literature is limited to fellow doctors only, the reputation finally diffuses to the patients.
On the other hand , it takes long time but the returns worth the efforts.
In conclusion , it requires lot of patience and hard work, if you can do it, there is nothing better than that.
Blogs has distinct advantages as a mean to attract the attention to the issue you intend to highlight. In addition to this, It demands low investment as compared to textbooks and peer review journals and has larger readership.
Further, It is probably the best way to let everybody know that you can provide solution to a particular patients related issue, which you are discussing in the blog.
Participating in the debates on the social media is a great way to promote your name in your specialty of you practice.
But, make sure that you are focused on clearly define objectives related to your practice. Moreover, one should avoid the temptation of participating trending topics especially controversies and politics.
Listen what others has to say
Willingness to take feedback is very important to promote clinical practice ethically to the changing landscape of medical practice. None the less, its is important to listen what others are talking about you and your services.
Also. it is equally important to listen what they are talking about your fellow practitioner.
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Promotion of clinical practice : Why should you do it? https://t.co/MF3UG3Yh7F via @SimpleS35525388— Simple Solutions (@solutions4heath) December 25, 2019