Help an eye care service provider in growing his/her practice
Help an eye care service seeker in making an informed decision
If your article is original and and is likely to help either the eye care service provider or the seeker, we would be honored to publish it
Scientific publication in peer review journal is arguably the best way to contribute to the field of science, but these have very limited readership. It is even more limited among the people who are not from the medical fraternity.
Now the question is, how should you contribute to the understanding about health and diseases, to the people it matters?
A detailed and well-researched blog post about an issue, you are concerned and sharing it with people it matters, is one of the ways.
It will not only help you affect a change you want to see but also assist in building a good reputation among readers.
Speak what you feel. It will give you the best mouthpiece to speak about an issue you are concerned with or point you want to make.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.— Virtual Core (@virtualcore_) November 23, 2018
.#VirtualCore #Quote4Creatives #Creatives #quotes #inspiration #brand pic.twitter.com/ztLyY5CGNo
Blogs have certain distinct advantages as a mean to attract the attention of the ordinary people and doctor of other specialties to the issue you intend to highlight. It demands low investment as compared to textbooks and peer review journals and has a broader readership.
It is probably the best way to let everybody know that you can provide a solution to a particular patient’s related issue, which you are discussing in the blog.
As Amazon’s Jeff Bezos says “branding is what people say about you when you’re not in the room.” As a medical practitioner, it means what perception people have about your reputation and professional connectivity. The perception is significantly affected by the patient ‘s experience and services that you provide.
The social media is increasingly getting flooded with the content which is either directly about a person you interacted with or an event you participated.
So it’s your choice. You can actively control it to shape the public perception the way you want to them perceive, or you can leave it to chance. Its unlikely that your competitors are would take this issue casually.
Greater is your engagement with patients in social media, easier will it be for you to achieve your targets of practice, be it in getting newer patients or their willingness to accept your services.